Digital Marketing Specialist II

The Digital Marketing Specialist II is responsible for developing and executing digital marketing campaigns across various channels with limited supervision. This role requires a more comprehensive understanding of digital marketing strategies, campaign management, and the ability to work independently with clients and internal teams.

Scope of Work

  • Take ownership of digital marketing campaigns, ensuring they align with client goals and deliver measurable results.

  • Manage projects and work cross-functionally with internal teams to execute strategies.

  • Analyze campaign performance and recommend optimizations for improved outcomes.

Roles and Responsibilities

Strategy Development & Campaign Execution

  • Plan and execute multi-channel digital marketing campaigns, including SEO, PPC, social media, and email marketing.

  • Create content calendars, ensuring the timely delivery of content across all channels.

  • Optimize campaign elements (keywords, creatives, targeting) to improve performance.

SEO Strategy & Management

  • Conduct detailed keyword research, competitive analysis, and site audits to develop SEO strategies.

  • Optimize on-page and technical SEO elements, including meta tags, site speed, and mobile usability.

  • Track and report on SEO performance, making recommendations for improvements to increase visibility and rankings.

Paid Media Management

  • Manage Google Ads, Facebook Ads, and other PPC campaigns, optimizing for conversions and ROI.

  • Implement advanced strategies such as A/B testing, retargeting, and audience segmentation.

  • Monitor campaign budgets and allocate resources to maximize results.

Email Marketing & Automation

  • Design and implement email marketing strategies, including automated workflows, segmentation, and personalization.

  • Conduct A/B testing for email subject lines, content, and layouts to optimize performance.

  • Track email marketing KPIs and adjust campaigns to improve engagement and conversion rates.

Client Communication & Reporting

  • Serve as the main point of contact for assigned clients, managing expectations and providing updates on campaign performance.

  • Prepare detailed reports on digital marketing performance, including recommendations for future improvements.

  • Present data-driven insights to clients, offering actionable steps to enhance their marketing efforts.

Team Collaboration

  • Work closely with content, creative, and technical teams to ensure cohesive execution of marketing strategies.

  • Provide guidance and feedback to junior team members as needed to ensure high-quality deliverables.

  • 2-4 years of experience in the field.

  • A degree in Marketing, Communications, Business, or a related field.

  • Good understanding of digital marketing principles.

  • Excellent written and verbal communication skills.

  • Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.).

  • Eagerness to learn and adapt in a fast-paced environment.

  • Strong organizational skills and attention to detail. 

Qualifications